VERIZON Drone magazine insert takes off on viewer’s phones.

Verizon chose AR when it wanted to add interactivity to its drone free standing insert ad. When viewers pointed their phones at the drone image, a 3D drone model launched and hovered in air. Consumers could view it at different angles, land it, and relaunch it. Onscreen drone icons encouraged viewers to click to reach Verizon’s ecommerce page.