America’s number-one cosmetics company, Maybelline, chose AR to add visual, interactive excitement to the March cover issue of Cosmopolitan. When readers pointed their phones, a demo video of two women demoing Maybelline’s newest products played on the phone. Lipstick and eyeshade icons from the video displayed above, allowing customers to immediately purchase the products.

Try AR now. Download the Envrmnt app and scan the below images to see the AR experience.